Mega Prime is a food manufacturing company with a wide array of products, spanning from canned foods to condiments and seasonings. What they needed was an overall strategy and social media content across different platforms that would increase brand recall and product trial, while owning the concept “Chef-Level” in its messaging.

So we proposed this key message: kaya mo ang Chef-Level sarap with Mega Prime. This revolves around the fact that many Filipinos usually don't have time to make complex dishes, but with the help of Mega Prime ingredients, they can easily enhance their everyday dishes into something delicious, something Chef-Level. Our social media content consisted of both static posts and reels that reinforced this concept in every way. Whether it was recipe videos or cooking tips, Mega Prime was at the center of it all, elevating their flavors into something all the more scrumptious.

Our work here shows that when the brand gives us its special ingredients and core ideas, we’re able to cook up content that leaves you hungry for more.