We proposed an engaging, always-on content plan that communicates one key message: smart living starts here. By highlighting smart home essentials that level up your house and repping the latest binge-worthy titles of their entertainment partners, our content constantly highlights that people get the most out of life with PLDT Home. This core idea remained true for all the other campaigns that followed. Our Drag Race PH 2024 Campaign allowed us to step into the colorful world of drag culture to engage with the show's trend-savvy fandom while garnering substantial foot traffic at onsite events. Our Fiber Netflix 2024-2025 Campaign rode on the tremendous hype behind the big releases through title-focused posts that funnelled the audience into applying for Fiber Netflix plans.

All our materials for PLDT Home emphasize and actualize the mission of the brand: that we are here to empower every Filipino by connecting them to experiences that matter.