Itch At 15: Becoming Boldly Authentic Creatives

Fifteen years is a long time. If we were a child, we’d be juniors in high school by now—a formative season of life where kids start finding their footing, setting boundaries, and growing in every aspect of their lives.  

At our 15th year in the industry, this isn’t too far from our own journey. For Itch Creatives, 2026 has been all about asserting our beliefs more and becoming even better versions of ourselves.

What started as five friends in a coworking space has grown into a team of almost fifty talented creatives, all thriving while working from home. As our advertising agency grew, so did our culture and expertise, while we stayed true to our core vision: developing authentic creatives. This means embracing our collective strengths and staying true to our values while delivering quality work that shows results.

For our 15th year, we’re taking things to the next level: developing boldly authentic creatives. 

Adding a single word puts our purpose into a new perspective—from doing our jobs and doing them well, we’re owning our growth and taking more pride in our work. We’re here to prove how seriously we take our craft and how we’re not afraid to stand out from the crowd.  

How do we do that? By bringing ease and joy back to work, leveraging technology to eliminate friction, and building individual expertise on top of our clockwork-level collaboration. We are raring to be bigger, better, and bolder than ever! 

In our founder and Managing Director Armand Sazon’s own words, “This isn’t some fresh pivot. We’ve been on this journey for a while now, and we’re finally at a point where we can commit to making the work as good for us as it is for our clients.”

To mark this milestone, we celebrated with the people who made everything happen: our partners and clients who continue to trust us and, of course, our hardworking team behind the scenes.

Party With Our Partners

We invited our team leaders, suppliers, and key clients to a casual dinner to celebrate the partnerships we've built over the years. Setting the decks and meetings aside for a little while, everyone was able to relax, socialize, and just enjoy each other’s company. A well-deserved treat to commemorate the meaningful work that we’ve done together!

Sir Saz also took the time to share a few words with our clients, reflecting on our accomplishments while looking forward to all the possibilities ahead.

Team Lunch at Manam

We may all work from home, but when it comes to celebrations, no one gets left behind. Itches from all around the country gathered together at Manam in SM Megamall for our Itch Anniversary Lunch. It was a day where we got to catch up with each other, meet our newbies in person (it was the first day for some of them!), chow down on good food, and ultimately, have a great time. 

Even with the rest of the day off after lunch, nobody was quite ready to say goodbye. We ended up splitting into smaller groups with different itineraries: pickleball, ice skating, photobooths, expo adventures, café dates, and more.

Talk about work-life balance—whenever Itches gather, it’s sure to be a blast!

We also took this milestone online, with a series of posts looking back at what these 15 years have meant to us and all the growing, changing, and learning that got us here. Seeing the relationships we’ve made and the strong work we’ve created along the way reminded us of how far we’ve come—and how we’ve only just begun. 

We’re extremely proud of everything we’ve built together, and we’re even more excited for where our boldly authentic creatives will take us next!